Small Business Blog

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3 Best Practices for Small Businesses Storing Digital Records

Today’s small businesses rely heavily on electronic records, from financial data to customer details, to run. However, without the proper storage and cybersecurity measures, businesses risk data breaches, loss, and operational disruptions. That said, here are a few best practices to ensure your business’s digital records remain intact, secure, and accessible. Read More ...

Leveraging Social Media Trends: A Guide to Growing Your Brand in 2024

Staying relevant on social media can feel like a full-time job, especially with trends that change faster than you can say, “TikTok made me buy it.” But don’t worry—we’re here to help you ride the wave of 2024’s hottest social media trends. Whether you’re building your brand from scratch or looking to revamp your online presence, tapping into these marketing trends will help you stay competitive and keep your audience engaged. Read More ...

Introducing Vision2Venture: Success Starts Here

Are you an entrepreneur dreaming of turning your idea into a thriving business? Or are you a small business owner looking to scale up? If so, you may be able to take advantage of our new Vision2Venture (V2V) cohort, a program powered by the University of Houston Texas Gulf Coast SBDC network designed to equip aspiring entrepreneurs and small business owners with the necessary tools and knowledge they need to succeed. Read More ...

How to Protect Your Business Data in Your Home Office

Running a business from home offers flexibility, but it also introduces cybersecurity risks. Sensitive information like customer details, financial records, intellectual property, and more may be stored on your personal computer or separate devices using your home network, so it’s crucial to take proactive measures to protect your business and its data. Here are some essential steps you can take to safeguard your business data when you’re working from a home office. Read More ...

How Can Small Businesses Use AI?

As artificial intelligence technology evolves, it has become more relevant in the business world than ever before. Not only can it improve efficiency, but with the right prompts, it can also guide decision-making, drive innovation, and even help you reduce costs. However, the benefits don’t stop there; here are the different ways entrepreneurs can leverage AI for their small businesses. Read More ...

The Rise of Gen Z Small Business Owners

As Gen Z enters the workforce, research is finding they have an extremely strong interest in pursuing entrepreneurship compared to previous generations. A 2023 survey of U.S. students ages 16 to 25 revealed that 50% of respondents wished to start a business. Other studies confirm the majority of Gen Zers want to own a company in the future. So, what factors are driving this generation to shift to entrepreneurial ventures? Read More ...

How to Build a Sustainable Business Model in the Age of Conscious Consumerism

Sustainability isn’t just a buzzword anymore—it’s a necessity for businesses that want to thrive in today's market. Millennials and Gen Z are leading the charge in demanding eco-friendly, socially responsible products and services. So, how can you, as a business owner, hop on this sustainability train while still running a profitable company? The answer lies in building a sustainable business model that aligns with the values of today’s conscious consumers. Read More ...

How to Create a Memorable Name for Your Startup

According to BigCommerce, it only takes consumers seven seconds to form an impression of a brand. So, to ensure your business stays top-of-mind, it needs a memorable name that accurately reflects your mission, services, and products. So, how do you make one? Here are some tips for creating a business name that represents your startup best while standing out to potential clients and customers. Read More ...

Advisor Q&A: Tips for Student Entrepreneurs Starting a Business

College students are in a unique position to start a business with the abundance of resources at their fingertips. However, balancing running a business with academic responsibilities can be a challenge. That said, here is some practical advice to help college students embark on the entrepreneurial journey, with tips from a few of our SBDC advisors and directors. Read More ...

Ensure Business Continuity: Prepare Your Records To-Go Box

Disasters can strike without warning, leaving businesses scrambling to recover. One essential step in ensuring business continuity is creating a records-to-go box. Read More ...

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