Small Business Blog

Blog Topic

How to Define Your Target Audience

In a highly competitive market, it’s critical for small business owners to identify their target audience. This unique market segment will inform your business’s marketing strategy, product development, and how you engage customers. So, how do you determine who’s a part of your audience? Read More ...

How to Develop Your Skills as a Small Business Owner

As a business owner, continuing education and skill-building are necessary to thrive in today’s competitive and fluctuating business environment. It’s not just for personal growth anymore; taking the time to improve your skills and learn new things can also help you become better at decision-making, adaptable, and even increase your credibility. Read More ...

Resources for Veterans Who Want to Start a Business

Over 5% of business owners in the United States are veterans who successfully leveraged their military experience and skills to build thriving ventures. In fact, veteran businesses alone generate over $900 billion in revenue and employ over 3 million workers. Despite these incredible achievements, this group of business owners still makes up a small segment of entrepreneurs. However, many resources are available to help more veterans realize their dreams of owning their own businesses. Read More ...

2024 Holiday Marketing Tips for Small Businesses

'Tis the season of giving...and strategic seasonal marketing! As a small business, the holiday season is a critical period for boosting sales and attracting new customers. But with so many brands competing for customers’ attention as they shop, how do you stand out? Here are some marketing tips to help you stay top-of-mind and drive sales this 2024 holiday season. Read More ...

3 Best Practices for Small Businesses Storing Digital Records

Today’s small businesses rely heavily on electronic records, from financial data to customer details, to run. However, without the proper storage and cybersecurity measures, businesses risk data breaches, loss, and operational disruptions. That said, here are a few best practices to ensure your business’s digital records remain intact, secure, and accessible. Read More ...

Leveraging Social Media Trends: A Guide to Growing Your Brand in 2024

Staying relevant on social media can feel like a full-time job, especially with trends that change faster than you can say, “TikTok made me buy it.” But don’t worry—we’re here to help you ride the wave of 2024’s hottest social media trends. Whether you’re building your brand from scratch or looking to revamp your online presence, tapping into these marketing trends will help you stay competitive and keep your audience engaged. Read More ...

Introducing Vision2Venture: Success Starts Here

Are you an entrepreneur dreaming of turning your idea into a thriving business? Or are you a small business owner looking to scale up? If so, you may be able to take advantage of our new Vision2Venture (V2V) cohort, a program powered by the University of Houston Texas Gulf Coast SBDC network designed to equip aspiring entrepreneurs and small business owners with the necessary tools and knowledge they need to succeed. Read More ...

How to Protect Your Business Data in Your Home Office

Running a business from home offers flexibility, but it also introduces cybersecurity risks. Sensitive information like customer details, financial records, intellectual property, and more may be stored on your personal computer or separate devices using your home network, so it’s crucial to take proactive measures to protect your business and its data. Here are some essential steps you can take to safeguard your business data when you’re working from a home office. Read More ...

How Can Small Businesses Use AI?

As artificial intelligence technology evolves, it has become more relevant in the business world than ever before. Not only can it improve efficiency, but with the right prompts, it can also guide decision-making, drive innovation, and even help you reduce costs. However, the benefits don’t stop there; here are the different ways entrepreneurs can leverage AI for their small businesses. Read More ...

The Rise of Gen Z Small Business Owners

As Gen Z enters the workforce, research is finding they have an extremely strong interest in pursuing entrepreneurship compared to previous generations. A 2023 survey of U.S. students ages 16 to 25 revealed that 50% of respondents wished to start a business. Other studies confirm the majority of Gen Zers want to own a company in the future. So, what factors are driving this generation to shift to entrepreneurial ventures? Read More ...

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