Live Webinar - The Cascade of Strategic Decision-Making

Successful businesses recognize that strategy is a cascade, where each layer builds upon the last. This session will provide a comprehensive framework for integrating business, brand, and marketing strategy into a cohesive decision-making process. Consider joining us if you want lasting and integrated growth strategies and actionable tools to guide your decision-making process.

Highlights:

• Foundations of Business Strategy – approaching strategy development as a layered decision-making process
• The Role of Brand Identity – understanding the role of brand messaging and aligning it with business goals
• Marketing Strategy Integration – creating marketing strategies to reinforce business and brand objectives

This session is intended for business owners, executives, and marketing professionals focused on creating a cohesive strategy that drives long-term business growth.

Presenter:

Kayla Banda, Business Advisor & Marketing Coordinator, Oregon Small Business Development Center

It is imperative to add sbdctraining@uh.edu and no-reply@zoom.us to your approved senders' list to be able to receive event confirmations and links to SBDC events.

Your registration confirmation email will contain a link to join the webinar via Zoom.