Live Webinar - The Cascade of Strategic Decision-Making

4/30/2025
2:00 PM - 3:15 PM
Location: Online
  Amount
Add to Cart No Fee

Successful businesses recognize that strategy is a cascade, where each layer builds upon the last. This session will provide a comprehensive framework for integrating business, brand, and marketing strategy into a cohesive decision-making process. Consider joining us if you want lasting and integrated growth strategies and actionable tools to guide your decision-making process.

Highlights:

  • Foundations of Business Strategy – approaching strategy development as a layered decision-making process
  • The Role of Brand Identity – understanding the role of brand messaging and aligning it with business goals
  • Marketing Strategy Integration – creating marketing strategies to reinforce business and brand objectives

This session is intended for business owners, executives, and marketing professionals focused on creating a cohesive strategy that drives long-term business growth.


Presenter:

Kayla Banda, Business Advisor & Marketing Coordinator, Oregon Small Business Development Center

It is imperative to add sbdctraining@uh.edu and no-reply@zoom.us to your approved senders' list to be able to receive event confirmations and links to SBDC events.

Your registration confirmation email will contain a link to join the webinar via Zoom.

Presenter(s):

Kayla Banda

Kayla Banda is a Small Business Advisor, Marketing Professional, and Entrepreneur with a passion for turning dreams into achievements. Armed with a Bachelor's in Marketing and Entrepreneurship and an MBA from the University of Nevada, Reno, Kayla combines academic expertise with 8 years of hands-on experience at SBDCs in Nevada and Oregon. She specializes in marketing, branding, "artrepreneurship," and growth strategy, empowering entrepreneurs to reach their full potential.

SBDC SPONSORS:

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