Live Webinar - The Cascade of Strategic Decision-Making
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Add to Cart | No Fee |
Successful businesses recognize that strategy is a cascade, where each layer builds upon the last. This session will provide a comprehensive framework for integrating business, brand, and marketing strategy into a cohesive decision-making process. Consider joining us if you want lasting and integrated growth strategies and actionable tools to guide your decision-making process.
Highlights:
- Foundations of Business Strategy – approaching strategy development as a layered decision-making process
- The Role of Brand Identity – understanding the role of brand messaging and aligning it with business goals
- Marketing Strategy Integration – creating marketing strategies to reinforce business and brand objectives
This session is intended for business owners, executives, and marketing professionals focused on creating a cohesive strategy that drives long-term business growth.
Presenter:
Kayla Banda, Business Advisor & Marketing Coordinator, Oregon Small Business Development Center
It is imperative to add sbdctraining@uh.edu and no-reply@zoom.us to your approved senders' list to be able to receive event confirmations and links to SBDC events.
Your registration confirmation email will contain a link to join the webinar via Zoom.
Presenter(s):
Kayla Banda Kayla Banda is a Small Business Advisor, Marketing Professional, and Entrepreneur with a passion for turning dreams into achievements. Armed with a Bachelor's in Marketing and Entrepreneurship and an MBA from the University of Nevada, Reno, Kayla combines academic expertise with 8 years of hands-on experience at SBDCs in Nevada and Oregon. She specializes in marketing, branding, "artrepreneurship," and growth strategy, empowering entrepreneurs to reach their full potential. |