How to Create a Capability Statement and Market to Government Agencies | Houston Center SBDC
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| Add to Cart | No Fee |
In Fiscal Year 2023, the federal government committed about $759 billon on contracts and if you add in state and local government spending there is good opportunity for you to sell your product(s) and or service(s) to the government. It is a competitive process, so you need to know how to market your business to set yourself apart from your competitors. An important tool you can use in your marketing effort is a capability statement. It is a snapshot of your company – who you are, what you’ve done, and what you can do for your customers. It is also known as your business resume. It can open the door for further conversations with potential customers and may lead to increased sales.
As an added bonus every attendee will receive a copy of the Government Marketing Strategy Guide.
This session is scheduled from 9:30 a.m. to Noon. There will be an hour break for lunch (on your own) and then the class will resume from 1 p.m. to 3 p.m. for breakout sessions. The UH APEX will have Procurement Advisors available (via breakout sessions) to review and critique your complete hardcopy capabilities statement. Procurement advising during this time will be strictly limited to capabilities statement reviews. Due to UH APEX Client workload, this may be the only opportunity for you to have your capabilities statement reviewed. Please bring a pen and paper for note taking as recording of these review sessions is strictly prohibited. All class participants will be allowed to take part. These interviews will be conducted on a first come first serve basis.
Highlights:
- Types of capability statements and how they are used
- Preparing a capability statement
- Six steps to executing a government marketing strategy
- Opportunity to have your capability statement reviewed by a UH APEX Procurement Advisor
This session is intended for business owners wanting to learn how to develop a capability statement and have a basic understanding of how to market to government agencies.
Presenter:
Tim Healy, Program Director, UH APEX
It is imperative to add sbdctraining@uh.edu to your approved senders' list to be able to receive event confirmations for SBDC events.
Please Note:
Each person attending an event must have their own account. Multiple people may not register under one account.
The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur, we will use the email you provided to contact you.
Preregistration is highly recommended. If an event is canceled or postponed and you have not preregistered, we will not be able to contact you.
If you choose to register at the door, you will need your mobile device to complete your registration otherwise you will not be allowed to attend.
Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.
No children under the age of 16 are allowed in the workshop.
Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Houston Center SBDC at (713) 752-8488 for accommodations, or if you have questions about this class.
